From Likes to Loyalty: Why African Creators Hold the Key to Brand Growth
From Likes to Loyalty: Why African Creators Hold the Key to Brand Growth In today’s digital landscape, traditional advertising is losing its impact. Consumers no longer respond to glossy, one-size-fits-all celebrity endorsements. Instead, they crave authenticity – a genuine connection that only real-life voices can deliver. The Shift in Marketing The era of vanity metrics […]